Real Business Experience Fall 2022
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In the fall semester of my sophomore year at Butler University, I was enrolled in the course Real Business Experience. The class was divided into teams. From there, we were tasked with brainstorming a product to create and then making this idea into a reality.
My team created the company Dawg Paws. We worked to design and manufacture Butler branded athletic slides. Because these slides are not available on current market, we felt that it would be a great opportunity to enter the college apparel and footwear industries. I was named Chief Marketing Officer of Dawg Paws. In this role I handled all social media platforms, I worked to develop the website, I designed marketing content, and I handled the creation of promotions. In total, Dawg Paws generated over $3500 in sales. I am beyond grateful for this opportunity! |